Blog | SharonBushy

Sharon Bushy

3 days ago3 min read

What is the Meaning of Go-To-Market?

Ever wondered why some products soar while others sink? The secret lies in their go-to-market strategy—the game plan that ensures a...

What is the pre-launch phase for a product launch?

Sharon Bushy

Dec 62 min read

What is the pre-launch phase for a product launch?

Introduction to the Pre-Launch Phase The pre-launch phase is a critical stage in the product launch process that sets the foundation for...

Product Launch Success: Key Metrics to Monitor

Sharon Bushy

Nov 283 min read

Product Launch Success: Key Metrics to Monitor

Launching a new product is a pivotal moment for any business, but for small business owners, it can make or break the next phase of...

Mastering Market Positioning for a New Product Launch

Sharon Bushy

Nov 215 min read

Mastering Market Positioning for a New Product Launch

Step 1: Understand Your Target Market Understanding your audience is the cornerstone of market positioning. Before you can decide how to...

Is a Soft Launch Strategy Overrated? A Comprehensive Analysis

Sharon Bushy

Nov 198 min read

Is a Soft Launch Strategy Overrated? A Comprehensive Analysis

When rolling out a new product, one of the most debated topics among marketers, founders, and product teams is whether investing time and...

Aligning Your Product Launch with Emotional Branding

Sharon Bushy

Nov 134 min read

Aligning Your Product Launch with Emotional Branding

Launching a new product can be both exciting and nerve-wracking, especially as a small business owner navigating limited resources and...

How Do You Prioritize Features for a New Product Launch?

Sharon Bushy

Oct 306 min read

How Do You Prioritize Features for a New Product Launch?

Launching a new product can be a thrilling yet complex process for any business owner. One of the most critical aspects of this process...

How Do I Validate My Product Idea Before Launching?

Sharon Bushy

Oct 236 min read

How Do I Validate My Product Idea Before Launching?

Launching a new product is an exhilarating experience for any business owner, but that excitement can often cloud the reality that not...

How to Choose a Launch Date That Maximizes Impact

Sharon Bushy

Oct 164 min read

How to Choose a Launch Date That Maximizes Impact

Launching a new product or service is an exciting milestone for any business. However, selecting the right launch date is crucial for...

How to Calculate the Cost of Launching a New Product

Sharon Bushy

Oct 94 min read

How to Calculate the Cost of Launching a New Product

So, you have an incredible new product idea. You’re excited, maybe even a little anxious, and ready to bring it to market. But there’s...

Mastering Pricing Strategies: The Art of Strategic Pricing Tactics

Sharon Bushy

Sep 183 min read

Mastering Pricing Strategies: The Art of Strategic Pricing Tactics

In the dynamic world of business, pricing plays a crucial role in determining the success and profitability of a product or service....

The Six Steps To Launching A Successful Product

Sharon Bushy

Sep 115 min read

The Six Steps To Launching A Successful Product

Launching a product is an exciting, yet challenging, journey for any business. Whether you're a startup releasing your first offering or...

Sharon Bushy

Sep 52 min read

1 Page Business Plan

The outline for a winning 1 page business plan

Sharon Bushy

May 73 min read

Decoy Effect

I. How to Approach It? In the realm of decision making, the Decoy Effect stands as a fascinating psychological phenomenon. It subtly...

Mastering the Product Life Cycle: Essential Strategies for Every Stage

Sharon Bushy

Apr 212 min read

Mastering the Product Life Cycle: Essential Strategies for Every Stage

Product Life Cycle is a critical journey to understand when considering product marketing strategies.

But When Do You Add A New Product To Your Portfolio?

Sharon Bushy

Jan 295 min read

But When Do You Add A New Product To Your Portfolio?

Diversifying and innovating within your product portfolio are not just advantageous; they're essential to sustained growth and...

Sharon Bushy

Jan 233 min read

Let’s Talk About Emotional Branding

Introduction to Emotional Branding: Welcome, dear readers! Today, we're diving into the fascinating world of emotional branding. This...

Navigating the Disconnect: The Risks of Misaligning Tactics and Strategy in Business

Sharon Bushy

Jan 183 min read

Navigating the Disconnect: The Risks of Misaligning Tactics and Strategy in Business

In the complex world of business management, the alignment between tactics and strategy is crucial for success. While tactics involve the...

Is It Possible to Navigate Business Tactics Without an Underlying Strategy?

Sharon Bushy

Jan 153 min read

Is It Possible to Navigate Business Tactics Without an Underlying Strategy?

Introduction In the intricate world of business management, the relationship between tactics and strategy is often discussed, but can one...

Charting the Course to Success: Thriving with Business Tactical Planning

Sharon Bushy

Jan 114 min read

Charting the Course to Success: Thriving with Business Tactical Planning

In the ever-evolving world of business, the ability to plan and execute effective tactics is crucial for success. Business tactical plans...